Culturally different clients don’t just look different or speak a different language; they communicate and react differently because they were educated to think differently. As a result, professional accountants may provide what they consider as great service when their clients consider that the service they receive does not meet their expectations. Using insightful diagrams, powerful anecdotes and an experiential exercise, this presentation analyzes the root causes of typical misunderstandings between clients and accounting service providers to suggest practical solutions.
By the end of this session, participants will be able to:
Describe the extent to which cultural differences impact their professional relationships with clients and co-workers
Differentiate between stereotypes and generalizations
Adapt their approach to communicate more effectively with a wide range of people who are different from them
Ph.D., P.Eng. (ON),
MultiCultural Business Solutions