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AICPA & CPA/SEA Interchange 2017


46 - The Basics of Marketing Automation for Associations


Jul 14, 2017 8:30am ‐ Jul 14, 2017 9:30am

Description

From better engagement to improved member retention, associations of all sizes have much to gain from marketing automation. Learn how to automate member welcome campaigns, renewals, and event promotions, and gain greater membership insights through engagement scoring and audience segmentation.

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