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AICPA & CPA/SEA Interchange 2017


39 - Inspiring Members to Engage in Advocacy


Jul 13, 2017 2:10pm ‐ Jul 13, 2017 3:10pm

Description

Government affairs should be as much a part of an association’s daily operations as any other initiative. In fact, advocacy is often used a selling point to increase and bolster membership. Marketing the benefits of advocacy can be challenging due to misperceptions about the process and its return on investment. Learn how to leverage existing business units within your association to highlight these benefits for members – both current members and prospective ones, too!

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