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AICPA & CPA/SEA Interchange 2017


36 - Engaging Members in Industry – Learn from our Successes (and Failures)


Jul 13, 2017 2:10pm ‐ Jul 13, 2017 3:10pm

Description

Members in industry have varied experiences and needs, and serving them can be a challenge. Although the CPA credential is the same regardless if a member works in a public accounting firm or in corporate finance, the reality is the corporate finance environment can be completely different. Come hear from a group of state society leaders who have developed programs and resources for members in industry to help understand that difference and how to be relevant to these members. Some ideas have worked – others have not. In this interactive session, you’ll engage with panel members and learn from other attendees. Come ready to share; we want to hear your ideas too.

Speaker(s):

  • Steven Kerr, VP of Strategy and Business Development, Pennsylvania Institute of CPAs
  • Kristin McGill, Sr. Director, Membership and Corporate Outreach , Illinois CPA Society
  • Rori Shaw, Member Relations Specialist , Texas Society of CPAs
  • Mark Soticheck, CPA, CGMA, Chief Operating Officer, North Carolina Association of CPAs

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