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AICPA & CPA/SEA Interchange 2017


30 - Taming the Content Beast with a Smart, Sustainable Strategy


Jul 13, 2017 1:00pm ‐ Jul 13, 2017 2:00pm

Description

Are you wrestling with too much content and no clear plan for putting it to work to engage your members and meet your goals? Hillary will help you learn how to identify a consistent organizational voice, develop ways to align your content strategy around top priorities, and create a process for creating and sunsetting content and measuring success.

Speaker(s):

  • Hilary Marsh, President and Chief Strategist, Content Company

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