Is there a more frequently used term than “Big Data” these days? It’s changing the world, but we don’t yet know how it will sell, operate, learn, heal, and determine big decisions. In this session audiences get a quick framework to identify and understand big data (Hint: it’s more than tweets and Facebook “likes”), and how it’s being used across industries to transform the norm. In addition, get insight into what modern analytic architectures look like—you’ll hear about governance, data lakes, snowflakes, and more. Paul will leave you with a great understanding of big data and how you are going to change the world with it.