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AICPA & CPA/SEA Interchange 2017


18 - The Blueprint for Defining & Articulating Your Value


Jul 12, 2017 1:45pm ‐ Jul 12, 2017 2:45pm

Description

Associations work hard to create and deliver value, but often struggle to effectively articulate it to members and prospects. This interactive session provides a framework for defining key targets, identifying essential value drivers, and creating consistent messaging that compels members and prospects to choose you and use your services again and again.

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