0       0

ENGAGE 2017


AAM17102 - Marketing Automation Bootcamp


Jun 12, 2017 1:00pm ‐ Jun 12, 2017 4:30pm

Standard: $79.00

Description

With digital marketing taking off at light speed many marketers and partners focused on growth and business development are trying to get their hands around marketing automation and how to make it successful in their accounting firm.

In this session we will hit many hot topics and common questions when thinking of digital marketing. In this session you will learn:

  • Differences between Marketing Automation and Email Marketing
  • How to profile your digital marketing needs
  • Understanding the mentality of the digital buyer
  • A discussion on how Marketing Automation is priced
  • A review of the most prevalent Marketing Automation providers
  • The value of Marketing Automation integrated with CRM
  • How to get leadership (shareholder) buy in for digital marketing
  • Examples of how firms are using Marketing Automation to deliver results

Speaker(s):

You must be logged in and own this session in order to post comments.

Print Certificate
Review Answers
Print Transcript
Completed on: token-completed_on
Review Answers
Please select the appropriate credit type:
/
test_id: 
credits: 
completed on: 
rendered in: 
* - Indicates answer is required.
token-content

token-speaker-name
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
/
/
token-index
token-content
token-index
token-content