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ENGAGE 2017


AAM1735 - Two Sides of the Coin: Strategic Alignment of Marketing and HR


Jun 15, 2017 3:00pm ‐ Jun 15, 2017 3:50pm

Standard: $49.00

Description

Through a traditional lens, the role of marketing has been to drive new business, while the role of HR has been to recruit and retain personnel. But in today’s world, marketing and HR aren’t as separate as you might think, and some firms have started to embrace the idea that the relationship between these departments is underutilized. Rather than seeing these as two independent departments, it is critical to align marketing and HR department objectives with each other and the overall vision of the firm. From branding and communications to recruiting, training, and employee engagement, there are numerous areas that require the blending of marketing and HR strategy. This panel-style presentation will discuss ways marketing and HR can collaborate to drive culture and growth.

Presentation Learning Objectives

Participants will leave this session with valuable insights from one top 100 U.S. firm’s marketing/HR partnership, and an understanding of the following:

  • Why collaboration between marketing and HR is critical to drive firm growth and cultural change
  • How marketing and HR can work together to influence culture through programs and communication
  • How to assign the right marketing and/or HR resources to an initiative
  • How to ensure marketing and HR are aligned
  • What operational areas influence culture and require true strategic alignment
  • How measure cultural success

Speaker(s):

Tags: AAM

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