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ENGAGE 2017


AAM1731 - Ignite Impact: Navigating Challenges and Establishing Accountability for Market Planning Success


Jun 15, 2017 10:50am ‐ Jun 15, 2017 12:05pm

Standard: $49.00

Description

It’s one thing to develop a planning process for marketing campaigns intended to achieve desired goals. In a fast-paced work environment, however, operational needs regularly threaten to distract marketers and their accounting professionals from success. Join us for this informative Ignite session where marketing leaders share little-known insights about how to effectively navigate such situations and balance longer-term marketing goals with more immediate needs.

Speaker(s):

  • Joe Kovacs, APR (Accreditation in Public Relations), Director of Marketing and Business Development, Councilor, Buchanan & Mitchell P.C. (CBM)
  • Randy Mowat, Partner / Senior Vice President – Marketing, MNP
  • Jill Jacobs, Chief Marketing Officer, Friedman LLP
  • Caren Rodriguez, Director of Marketing, DMJ & Co.
Tags: AAM

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