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ENGAGE 2017


AAM1728 - Dealing With Pushback


Jun 15, 2017 9:30am ‐ Jun 15, 2017 10:20am

Standard: $49.00

Description

This interactive discussion will share real-world experiences dealing with pushback that are gleaned from the speaker’s earliest years in accounting marketing through her current role as a seasoned marketing strategist and a well-regarded principal in her firm. Pushback from partners and other leaders in the firm can discourage or even derail accounting marketers, but if they have practical tips on how to build credibility and loyalty they can overcome and even mitigate the pushback they typically receive. Participants in this session will learn how to gain the respect of their partners while overcoming their natural inclination to pushback.

Speaker(s):

Tags: AAM

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