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ENGAGE 2017


AAM1725 - Gamification: Utilizing Healthy Competition to Encourage Business Development


Jun 14, 2017 4:00pm ‐ Jun 14, 2017 4:50pm

Standard: $49.00

Description

Competition often brings out the best in people. It drives us to run faster on the track, jump higher on the court and swim faster in the pool. And participation in team sports builds camaraderie and provides opportunities for the senior members to shine while the junior members are honing their skills. Competition among teams can be beneficial for business development in accounting firms, too. It helps us strengthen internal teams, motivate desired business development behaviors, and provide mentoring opportunities. As accountants mature in their careers, focus shifts from chargeable hours to revenue generation. But how do junior staff learn effective business development techniques? Business development may not come naturally for accountants. Can business development skills be taught through gamifying existing processes?

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Tags: AAM

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