In this highly interactive program, participants will intensely explore the strategic connection between their people, processes, promotions, and profitability. Applying lean practices to marketing and business development efforts is critical in today’s competitive and often, unforgiving environment. Participants will examine their current practices by conducting a brief capacity audit. Then, they will determine how to overcome execution barriers, streamline marketing operations, and develop effective processes and growth initiatives to increase overall functional capacity. The outcome? Participants will walk away with a clear understanding of building capacity. They will better understand how to use relevant lean marketing and business development tools, remap and prioritize workflows, and add value to their business development efforts.