Many forward-thinking managing partners are broadening the traditional marketing director role. The position of chief growth officer is more representative of where firms need to be, incorporating sales operations and product management responsibilities into the traditional job description. The job is to grow the firm, not just market it. Implications for the firm are significant. Not just responsible for traditional marketing, the growth officer’s role will include driving innovation, client experience programs, and specialization.
The firm’s growth officer and technology leader will collaborate to utilize the full power of social media, data analytics, and other capability to drive firm-wide growth. Crosley leads the audience on a journey of how the most successful managing partners and their growth director/officers will employ new approaches to become the best high-growth firms in the future!