Description

Accounting firm marketers and business developers often times struggle to find a meaningful career path within their firms. Career paths for marketing and growth professionals aren’t as defined as they are for accountants. Some marketers create their own path while others perceive their potential is limited. So how do you build a career within the profession and position yourself with the credibility you’ll need to enjoy a long-term success? Hear from your peers as the facilitator leads a lively discussion. Attend this campfire session and discover:

• The traits and characteristics of an effective marketer
• The disciplines of marketing and the technical competencies needed for the modern marketing professional
• Options for marketing/communications and business developer career paths
• The changing role of marketing and how to position yourself for future relevance/success
• Value creation and path to partner/shareholder

Speaker(s):

• Eric Majchrzak, Shareholder and Chief Marketing Officer, BeachFleischman PC