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ENGAGE 2017


AAM1709 - Creating Content ROI: Using Data to Develop Actionable Content


Jun 13, 2017 3:25pm ‐ Jun 13, 2017 4:40pm

Standard: $49.00

Description

Statistics show that 75 percent of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago. Seventy-five percent!

In this presentation, you’ll learn how to take your digital analytics and create a content calendar to deliver timely, relevant content. Hear from the winners of last year’s Marketing Achievement Award (Collateral and Content Marketing Category) on how they revamped their content development process and saw a 207 percent increase in website leads. You’ll learn how to do more with the finite resources you have available and secure better ROI from your content marketing efforts.

Speaker(s):

  • Matt Seitz, Senior Marketing Manager, Skoda Minotti
Tags: AAM

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