This session is for growth-minded CPAs and seasoned marketers interested in improving the M&A process and outcomes. Gain insights on why M&A will continue to be HOT, and how to make mergers even more effective, accretive and successful in this crash course. Understand how marketing leaders can support identification of possible merger or acquisition targets for their firm and aid in the M&A process from the beginning of a deal through full implementation. Interactive breakout sessions will be included to allow CPAs and marketers to immediately apply course material to real-life merger scenarios. Attendees will collaborate in the session to generate fresh approaches to take across the entire M&A process.