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ENGAGE 2017


T1707 - CAS and Small Business: Key Elements of a Strategic Relationship


Jun 13, 2017 1:30pm ‐ Jun 13, 2017 2:45pm

Standard: $49.00

Description

Client Accounting Services (CAS), has seen impressive growth across the profession. At the same time, small business executives have an increasing appetite for business insight and a more strategic relationship with their Trusted Advisors. Erik Asgeirsson, President and CEO, CPA.com and Carl Peterson, CPA, Vice President of Small Firms at the American Institute of CPAs, will lead a thought-provoking discussion on what the future holds for CAS and the increasingly strategic role it will play with your small business clients.

In this session, Erik and Carl will discuss:

  • The professionalization of CAS
  • Technology’s Ongoing Impact
  • Key Trends from the Small Business Community
  • Strategies for Keeping Up with Increasing Client Expectations

Speaker(s):

  • Erik Asgeirsson, President & CEO, CPA.com
  • Carl G. Peterson, CPA, CGMA, VP - Small Firm Interests, Association of International Certified Professional Accountants
Tags: PST

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