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ENGAGE 2017


AAM1702 - Innovation through Talent: The Secret Power in Sponsoring a Growth Leader


Jun 13, 2017 10:50am ‐ Jun 13, 2017 12:05pm

Standard: $49.00

Description

Geared toward accounting practitioners managing (or wanting to hire) non-CPA marketing/growth talent, this session aims to uncover the secret behind how some firms have accelerated their innovation by the strategic attraction of a rock star. With insights taken from interviews with some of the most successful non-CPAs in accounting marketing today, along with their managing partner or marketing champion, we’ll look at what it takes to attract, manage, and retain this talent. We’ll peek into the best marketing minds to discover how they think differently. And, we’ll uncover the risk and reward behind sponsoring the right growth partner, investing in marketing, taking leaps of faith and the bottom-line result.

Speaker(s):

  • Raissa Evans, Founder, Chief Strategist, Running Reload, LLC
Tags: AAM

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