Successful businesses have moved from simply knowing who their customer is, to obsessing about them. What does customer obsession mean and why is it so important? And what are the best practices around implementing a culture of customer obsession? In this important and hands-on session. participants will learn the answers to these questions. They will leave not only with an appreciation of the importance of customer obsession to the thriving (surviving?) of their businesses, - the 'why' - but also with a practical way to bring it to reality - the 'how'. We will discuss what customer obsession is and some of the companies who really 'get it'. Through hands-on activities, participants will actually use customer mapping techniques that can lead to new and deeper insights about their customers wants and needs - and to possibly uncover new markets and products that create new customer demand.
- Understand what customer obsession is and why it is considered so vitally important in today's economy.
- Experience and leave with specific approaches to implementing customer obsession in any company.