Description

Digital CPAs need to act quickly and stay nimble to create marketing assets in a fast-paced digital world. Tech-savvy firms have proven their ability to adapt to change, so it’s critical that their go-to-market strategies be responsive and relevant in our rapidly-changing business environment. Attend this session and:

• Understand how brand-building through digital is different
• Get the framework of an integrated marketing plan
• Recognize the phases of the buyer journey
• Explore approaches, strategies and tactics for digital firms
• Learn how to attract qualified leads through effective inbound and content marketing
• Align marketing with sales
• Consider potential digital tools
• Gain understanding of analytics and metrics

Speaker(s):

• Eric Majchrzak, Shareholder and Chief Marketing Officer, BeachFleischman PC
• Vishal Thakkar, Director of Marketing, CPA.com