Description
Digital CPAs need to act quickly and stay nimble to create marketing assets in a fast-paced digital world. Tech-savvy firms have proven their ability to adapt to change, so it’s critical that their go-to-market strategies be responsive and relevant in our rapidly-changing business environment. Attend this session and:
- Understand how brand-building through digital is different
- Get the framework of an integrated marketing plan
- Recognize the phases of the buyer journey
- Explore approaches, strategies and tactics for digital firms
- Learn how to attract qualified leads through effective inbound and content marketing
- Align marketing with sales
- Consider potential digital tools
- Gain understanding of analytics and metrics
Speaker(s):