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Digital CPA Conference 2016


34 - The Digital Firm Marketing Plan – Agile approaches, Collaborative Strategies and Responsive Tactics


Dec 6, 2016 4:40pm ‐ Dec 6, 2016 5:30pm

Standard: $49.00

Description

Digital CPAs need to act quickly and stay nimble to create marketing assets in a fast-paced digital world. Tech-savvy firms have proven their ability to adapt to change, so it’s critical that their go-to-market strategies be responsive and relevant in our rapidly-changing business environment. Attend this session and:

  • Understand how brand-building through digital is different
  • Get the framework of an integrated marketing plan
  • Recognize the phases of the buyer journey
  • Explore approaches, strategies and tactics for digital firms
  • Learn how to attract qualified leads through effective inbound and content marketing
  • Align marketing with sales
  • Consider potential digital tools
  • Gain understanding of analytics and metrics

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