Technology is continually changing the rules of competition, rendering many traditional business strategies and processes obsolete. Cloud computing, virtualization, mobility, and analytics are just a few of the technologies that provide powerful opportunities for creating new, high margin products and services, as well as enable accounting firms and their clients to gain new levels of speed and cost savings. Agility and adaptability provide advantages over slower competitors, but in today’s world of exponential change it’s no longer enough! Accurately anticipating customers changing needs, as well as technology-driven disruptions and game changing opportunities provides the biggest advantage. In times of unprecedented change and uncertainty, as trusted advisors and partners to businesses, we need to ask ourselves what are we certain about? Strategies based on uncertainty equal high levels of risk. Strategies based on certainty dramatically reduce risk and produce superior results. By learning the missing competency of anticipation, CPAs and other advisory service professionals can take their vision to a new actionable level by identifying the events that will happen in the future. Mastering this new competency will position your organization to thrive both now and in the future and to become the disruptor instead of being the disrupted.
This eye-opening and motivating presentation will teach attendees the key components of the new core competency—anticipation—and show them how to apply it to their work and life, which will accelerate both their organizations’ growth and their personal success.