Business development is possible and necessary for everyone, especially for CPAs who are “not-naturally-a-rainmaker” types. This session will include ways to develop a personal brand, create and enhance a professional network, build a referral base, create “ask the expert” opportunities in your community, be unique in how you interact with prospective clients and deliver proposals, build collaborative relationships with other professionals, create new business opportunities and capitalize on your advanced technical knowledge to better serve your clients and increase practice profitability.
Director of Tax Planning,
Cook Wealth Management Group
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