So you’ve crafted the perfect digital strategy for your organization. How do you show your leadership that you are delivering strategic results? How do you attribute your conversions to your various marketing methods? Many begin by diving into their web analytics tool grasping for relevant numbers to report back. Digital analytics is a craft requiring tools, artistry and a clear understanding of the raw material: data. In this session, we’ll offer specific advice about collecting, cleaning, combining and crafting data into insights that even an executive can understand.