Finding Water in the Desert: Unleashing Alternative Revenue Sources

Designing products and services that grow alternative revenue streams is not about originality, nor is it about creating something stylish, beautiful and on point with all the trends. And it is not about designing something that is easy to use. Ultimately, it’s about creating products and services that sell. That’s why a product exists in the first place. Successful association alternative revenue streams are not overnight sensations, nor are they lucky accidents. Come to this session and learn how to:

• Practice and articulate a common exercise that will frame whether your alternative revenue stream idea aligns with your and your association’s future.

• Demonstrate the application of a four-step process that provides the framework for a development of a new product, often a messy, complex and constantly evolving course of action.