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Meeting the Challenge: Engaging B&I Members through Advocacy

Jul 22, 2016 7:30am ‐ Jul 22, 2016 8:30am

Credits: None available.


Currently, only 18 percent of accounting graduates that go directly into business and industry take the CPA Exam. Additionally, those CPAs in this practice area face unique challenges from those in public accounting. How do you engage these professionals in your advocacy efforts? Learn strategies to tailor your advocacy outreach plan to B & I members and increase your value proposition.


  • Paul Parks, CPA, CGMA, Director, Management Accounting, AICPA
  • Gregory Saul, Esq., CAE, Director of Tax Policy, The Ohio Society of CPAs
  • Steve E. Shamrock, CPA, CGMA, CMA, MBA, Founder and CEO, Shamrock Accounting Consulting and Tax
  • Eric Stover, CPA, CGMA, Besa Lighting Co. Inc.,


Credits: None available.

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