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Rethinking the Membership Model

Jul 21, 2016 1:00pm ‐ Jul 21, 2016 2:00pm

Credits: None available.


The CPA profession looks very different than it did when it first began. Is it time to evolve our membership models to meet the changing needs of our members? In this session, Kristen Shepherd discusses her successful approach to reinventing membership models through member and prospect research.


  • Kristen Shepherd, Associate Vice President, Audience Strategy and Services, Los Angeles County Museum of Art


Credits: None available.

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