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Leveraging Demographics to Enhance Your Advocacy Success

Jul 20, 2016 12:45pm ‐ Jul 20, 2016 1:45pm

Credits: None available.


The nation’s workforce is undergoing a huge demographic shift, and these changes have powerful implications for the CPA profession. As the profession learns what it takes to appeal to a variety of generations, it is important to fully understand the impact of demographic shifts on grassroots advocacy. What motivates different member groups to engage in advocacy? How do you meet their expectations? Learn strategies and best practices to retool and reenergize your advocacy program through an increased awareness of demographics.



Credits: None available.

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