A clear delineation between technology automation and service is growing in importance. With many firms using the same similar technology to provide accounting services, the answer to making your BPO (business process outsourcing) practice thrive rests in how you leverage them to support your unique value proposition, and distinguish yourself from the competition. Clients have direct access to these similar tools, so communicating the value of your service and expertise beyond the tools you use is of the utmost importance. This session will discuss how to harness the power of game changing technologies to differentiate your service from the competition, and elevate your role as a trusted business advisor beyond the technologies you use with your clients.
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