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Conference on Tax Strategies for the High-Income Individual 2016


13 - Sell Your Expertise Without the Pitch


May 24, 2016 3:15pm ‐ May 24, 2016 4:30pm

Standard: $49.00

Description

This session will include ways to develop a personal brand, build a referral base, create “be the expert” opportunities, be unique in how you interact with prospects, build relationships with other professionals, and capitalize on your advanced technical knowledge to service your clients and increase profitability. Attendees will learn to:
• More creatively market advanced technical knowledge into new service lines and complementary services
• Craft a personal brand and firm culture that will attract great clients and staff

Speaker(s):

  • Jason Deshayes, CPA, CGMA, Director of Tax Planning, Cook Wealth Management Group

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