This session will include ways to develop a personal brand, build a referral base, create “be the expert” opportunities, be unique in how you interact with prospects, build relationships with other professionals, and capitalize on your advanced technical knowledge to service your clients and increase profitability. Attendees will learn to:
• More creatively market advanced technical knowledge into new service lines and complementary services
• Craft a personal brand and firm culture that will attract great clients and staff
