Participants will leave this session with specific examples for how a medical practice can “grow” its top line (i.e. increase its gross revenues). Learn how your practice can enhance revenues and profit from implementing new service lines, or adding ancillary services, with proven techniques for effective product development. This session is also a tool kit for translating your own creative ideas into reality. You will see how adding new revenue opportunities have contributed to the financial turnaround of many medical groups. Service options will be identified for primary care, single-specialty, multi-specialty, and academic groups including ambulatory surgery centers, freestanding cancer treatment centers, computer topographic and cosmetic centers.