EDGE Career Development (as part of AICPA ENGAGE 2018)


This includes sessions from the conference: EDGE Career Development (as part of AICPA ENGAGE 2018)

Standard: $459.00

Products

Responding To Pushback: Concerns Based Marketing

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Responding To Pushback: Concerns Based Marketing


Identification: PFP18EL01

Responding to pushback—whether its on investment questions, fees or other client experience issues--can occasionally trip up even the most seasoned advisor, and mean the difference between landing and losing that next prospect! Hear from Ernest Clark on key ways to keep the conversation focused and build confidence.

Speaker(s):
  • Ernest Clark, CPA, PFS, Relationship Director, BAM Alliance
Standard: $49.00

How Boomer Advisors Can Create a Profitable NexGen Service Tier Leveraging Technology

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How Boomer Advisors Can Create a Profitable NexGen Service Tier Leveraging Technology


Identification: PFP18EL03

Firms that currently serve the Baby Boomers and Silent Generation clients know they will need to attract the younger generations to maintain the longevity of their firm. Forging a relationship with their clients' children is great for both the parents and their children. Yet most struggle to figure out how to connect with and provide planning services for younger generations. This session will provide you with specific recommendations for how to successfully and profitably serve NexGen clients by leveraging technology and workflow automation. Deborah Fox will share how she and her team built this service tier in their firm and what specific components made it a resounding success.

Learning Objectives:

- Provide ideas for successfully serving NexGen clients, especially the children of their existing clients
- Discuss examples of how Deborah structured this service in her own firm (what to do, but more importantly, what NOT to do

Speaker(s):
  • Deborah Fox, CEO & Founder, Fox Financial Planning Network
Standard: $49.00

Using Tax Reform and Broadridge Advisor to Deepen Client Relationships

Preview Available

Using Tax Reform and Broadridge Advisor to Deepen Client Relationships


Identification: PFP18EL02

Navigating the tax law changes can be tricky; it can be even harder to explain to clients how they are impacted. Whether your clients need help changing their estate structure, modifying their charitable giving strategy, considering new choices for funding college education or just navigating the complexities of retirement, you can be the primary point of contact to help them through tax (and life’s) changes. In this session, you’ll learn how to take what you know about the tax code and apply it to your individual clients in a proactive way with planning as the center of everything.

- Learning Objectives:

o How to capitalize on tax reform as a conversation to dive deeper with clients

o Understand planning opportunities that arise from the new tax law and client life transitions

o Explore options and best practices for proactively deepening client relationships

o Learn how maximize your complimentary membership with Broadridge Advisor (this tools is included with PFP Section membership)

Speaker(s):
  • Marshall Aulick, Corporate Account Manager, Broadridge Advisor Solutions
  • Dave Briggs, VP of Corporate Training, Broadridge Advisor Solutions
Standard: $49.00

Virtual Morning Coffee Chat: AICPA PCPS First 15 Reading Program

Preview Available

Virtual Morning Coffee Chat: AICPA PCPS First 15 Reading Program


Identification: ENG18VC01

Demonstrate your firm’s commitment to the personal and professional development of your team by allowing them paid time to read at the start of each day. Use the PCPS toolkit to help kick start the program in your firm! Learning Objectives:
Learn how to kick start a successful reading program at your firm.
Learn the benefits of reading for 15 minutes at the start of each day.

Speaker(s):
  • Lindsey Curley, CPA, CGMA, Senior Manager, Firm Services - Public Accounting, Association of International Certified Professional Accountants
  • Shelly Guzzetta, CPA, Manager, Firm Services - Public Accounting, Association of International Certified Professional Accountants
Standard: $49.00

Virtual Morning Coffee Chat: Elevate Your Advisory Role: Business Retirement Solutions to Help You and Your Clients Succeed

Preview Available

Virtual Morning Coffee Chat: Elevate Your Advisory Role: Business Retirement Solutions to Help You and Your Clients Succeed


Identification: ENG18VC02

Today, a staggering number of Americans do not have access to a workplace retirement savings program, and many have little or nothing saved for their golden years. As your business clients’ most trusted advisor, you are well positioned to help address this issue. Join our session to uncover critical retirement strategies and opportunities to further assist your clients in achieving their financial goals.

Objectives:

• Review current state of retirement readiness and the regulatory environment

• Compare features and options to maximize savings potential

• Highlight the exclusive benefits provided by the AICPA to help you and your clients prepare for retirement security

Speaker(s):
Standard: $49.00

An Invitation to Play in the World of Possibility

Preview Available

An Invitation to Play in the World of Possibility


Identification: EDG1801

Our world is evolving faster than ever before! We are awakening to our potential. We are exploring new possibilities on a larger scale.

The world of business is also evolving faster than ever. Business models are changing, new services and products are being created, and new markets are emerging every single day.

How can you find your place in this new paradigm?

As CPAs, we are often tasked with analyzing past data. We conform to rules and standards we color inside the lines. How can we expand our thinking to innovate? To create new possibilities for ourselves and our profession? How can we learn to color outside the lines to create a bigger, better picture for our profession's future?

In this session, we will explore:
• How business is being done differently than in the past
• How to cultivate more creativity and innovation
• Some practical games to play in the world of possibility

Speaker(s):
Tags: EDGE
Standard: $49.00

Being Me in Accounting

Preview Available

Being Me in Accounting


Identification: EDG1802

This session is designed to empower participants to focus on how to best master themselves and bring themselves fully to the workplace. This session will unleash the truest potential and encourage them to stop hiding their true personalities in an effort to 'be' who they believe they are to conform to be in the profession. There is no longer a 'type' of an accountant or CPA.

The session will address the following self-mastery areas:

• Emotional Mastery

• Relationships Mastery

• Physical Mastery

• Financial Mastery

• Time Mastery

In an effort to be your best self and be the best in accounting, we have to work from the inside out.

Speaker(s):
Tags: EDGE
Standard: $49.00

Naked Leadership

Preview Available

Naked Leadership


Identification: EDG1803

Don't worry, you can keep your clothes on for this (please do!!) In addition to your clothes, you will leave with a better understanding of what it means to lead from a more vulnerable and authentic place.

We have all heard that authenticity is important in leadership. Yet, we constantly hear conflicting messages that we should conform to someone else' ideals. We may try to bend and twist ourselves in a desire to "fit in." How can you inspire others by being a more vulnerable and authentic version of yourself? And why is this so important?

In this session, we will explore the following questions:
• What are the costs of inauthenticity?
• How can you increase your self-awareness muscles to be more in tune with what you "hide" from others?
• How can sharing your vulnerabilities strengthen trust and confidence in your relationships?

Speaker(s):
Tags: EDGE
Standard: $49.00

Specialty Tax Credits & Incentives - Guide Your Business to Greater Value - Presented by Brayn Consulting

Preview Available

Specialty Tax Credits & Incentives - Guide Your Business to Greater Value - Presented by Brayn Consulting


Identification: PST18EL03

Join us to look at tax law changes in 2018 - what has changed and what is needed to maximize the incentives.

Learning objectives:

• Research & Development credit - significance, who it applies to and how to position your company to take advantage of the credit

• Cost Segregation Studies - what has changed in 2018, types of qualified property and changes in bonus depreciation

• 179D Energy Efficient Deduction - who is this deduction for and how to use this deduction for projects

Speaker(s):
Standard: $49.00

Transform the Status Quo of Your Audit & Advisory Workflow - Presented by Wolters Kluwer

Preview Available

Transform the Status Quo of Your Audit & Advisory Workflow - Presented by Wolters Kluwer


Identification: ENG18EL01

Does your audit team efficiently perform analytics as part of the audit? Are you able to efficiently collaborate with your client? Current audit quality initiatives coupled with increased fee pressures have auditors looking for new and innovative ways to improve quality without sacrificing efficiency. In addition, being future ready is important because your clients want an accountant who can proactively leverage technology to provide them better client service. We will discuss top trends impacting the profession and learn the value behind the expanded capabilities.

Learning objectives:

• Learn practical ways how to incorporate analytics as part of your audit.
• Learn common peer review deficiencies and how to use technology to improve the quality of your audit.

Speaker(s):
Standard: $49.00
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