All associations are facing the daunting task of getting enough attendees to run live and virtual training. Join us for this session in which we’ll explore the topics that are trending and provide you with the best opportunity to get enough butts in seats to turn a profit. We’ll also discuss upcoming hot topics that have the potential to keep your members engaged and interested in attending your learning opportunities.

Speakers from a variety of professions will gather to communicate to advocacy leaders, CEOs, and other interested parties concerning how success in the professional pipeline can be simultaneously achieved through rigorous standards that are unique to ARPL-related professions. Panelist will give insight to best practices within their respective businesses and make note that what all the professions have in common: education, exam, and experience, identical to CPAs. Additionally, the panelist will also offer advice to what their unique organization has done to improve a new generation of individuals entering their respective professional pipelines and what avenues for access they have created to maintain growth in their associations.

A content strategy is more than just an editorial calendar. It's an all-encompassing roadmap guiding your association to best meet members’ needs and solve their problems— and at the same time, it needs to fulfill the over-arching goals and priorities of the organization.

But how do you know what content you should create and why? Where should you source ideas, and how much is too much (or too little)? Where should you publish it? Who should be involved in the process? How do you govern all of the million decisions about what messages you put into the world?

In this interactive and example-filled session, you’ll discover how to develop your association's annual content strategy, including tips and considerations for fostering a culture of content at your organization with buy-in, support, and alignment across all departments.

With the decline in college enrollment and interest in the accounting major, it is imperative we begin to educate high school students on the benefits of becoming a CPA. We’re going back to high school with this session designed to explore ways to make connections with high school students and educators, identify the content most relatable to students, discuss the outcomes of Accounting Opportunities Week and share successes in the high school space.

Using data analytics to have a 360-degree approach to answering your associations business questions, understanding trends and relationships, be aware of biases and make informed decisions.

The days of offering learning, engagement, resources and advocacy as your main drivers for member loyalty and recruitment are so last season. Join us for this interactive session as we draw on the latest trends inside and outside the CPA world to reconceptualize your portfolio of offerings to stay relevant to your current and prospective members regardless of where they are in the profession.