Identification: INT2231
Continuing the pipeline conversation. We recognize faculty play a key role in a student’s decision to major in accounting and go on to become a CPA. This session will identify ways we can work with accounting faculty to encourage accounting majors to pursue those three precious letters, CPA, among the growing competition with other majors such as finance. We’ll also hear from the AICPA about educator resources and ways state societies can engage faculty in pipeline initiatives.
Identification: INT2232
Engaging business and industry members is a continuing concern shared among our organizations. This session provides some success stories that have created positive results in boosting engagement and membership.
Identification: INT2235
What’s in store for your organization in 2022 and beyond? Unsure what data you need and how to use it to forecast event attendance or member attrition? Do you know what levers to pull and when to pull them to safeguard your organization? Proper financial forecasting and scenario analysis is critical to financial management and sustainability as our organizations face issues such as the ongoing pandemic, pipeline concerns, accelerating retirements and increased competition.
Identification: INT2236
Today, organizations must have a well-developed internal crisis and reputation management strategy that will prepare them for the inevitable crises that arise in an increasingly complex world. Reputation is an organization’s most valuable intangible asset. For the accounting profession, reputation hinges on the preservation of trust. Whatever type of crisis you may face one day — whether it’s a data breach, an internal human resource challenge, a sudden economic downturn, or a pandemic — taking proactive steps can reduce the potential damage to the brand and reputation of your state society, and the accounting profession.
Identification: INT2233
Explore the role negotiation plays in the advocacy and business spaces. Attendees will learn strategies on how to read body language when engaging with leaders. Pick up helpful tips on how to better negotiate in the board room or in discussions with policymakers on issues that are pertinent to the CPA profession.
Identification: INT2238
Crucial conversations are developing in advocacy and membership that impact the CPA profession, but do not always resonate across generations. Often, millennials and Gen-Z experience cynicism towards the political process and membership-based organizations resulting in a need from CPA profession advocates to take a fresh, new look at generational engagement. Explore how social and political issues affect younger members and how organizations can harness this energy.
Identification: INT2239
Members spend 5+ hours a day on their mobile devices, and 90% of the time is spent using apps. A mobile presence is imperative to reaching your members where they are. This session will demonstrate how associations are leveraging mobile apps – specifically Event and Member Apps – to transform their organizations by:
Identification: INT2240
Arguably, the core focus for all our organizations’ membership, yet we know that membership alone is not the sole solution for a sustainable future. How do we build the edge of our business beyond simply throwing spaghetti at the wall to see what sticks? This session will provide a framework for balancing the core of your business while experimenting with alternative revenue models, truly unique services, and creative solutions to meet the needs of our members.
Identification: INT2241
Identification: INT2242