Idea Exchange - Technology

Jul 13, 2022 9:45am ‐ Jul 13, 2022 11:00am

Identification: INT2211


Idea Exchange - Academic & Career Development

Jul 13, 2022 9:45am ‐ Jul 13, 2022 11:00am

Identification: INT2204


Idea Exchange - Finance & Administration

Jul 13, 2022 9:45am ‐ Jul 13, 2022 11:00am

Identification: INT2205


Idea Exchange - Membership

Jul 13, 2022 9:45am ‐ Jul 13, 2022 11:00am

Identification: INT2210

Learning Objective:
  • The goal of this session is to share one another's membership challenges and successes at our respective state societies.

Luncheon and Dessert Network Break sponsored by Paychex

Jul 13, 2022 11:15am ‐ Jul 13, 2022 12:45pm

Identification: INT2212

Please use this time to meet and thank our sponsors, fuel up on treats and get ready for the afternoon!


CPE Hot Topics

Jul 13, 2022 12:45pm ‐ Jul 13, 2022 1:45pm

Identification: INT2213

Keeping on top of the latest in accounting and auditing standards along with the latest tax law changes is no small task. This session provides a survey of the important changes that impacts your CPE offerings along with a discussion about what is upcoming and what to look for in the new year. In addition, we’ll talk about the virtual environment and how that has impacted attendance trends and review the most popular seminars in a virtual world.

Learning Objective:
  • Identify key accounting profession issues impacting professional education

Pipeline Initiatives – Part 1 High School

Jul 13, 2022 12:45pm ‐ Jul 13, 2022 1:45pm

Identification: INT2215

With the decline in college enrollment and interest in the accounting major, it is imperative we begin to educate high school students on the benefits of becoming a CPA. This track aims to assist you with educating and providing relevant resources to high school students in your state.


Women in Advocacy

Jul 13, 2022 12:45pm ‐ Jul 13, 2022 1:45pm

Identification: INT2214

Women are leaders in state legislatures and the policy development process. Female policymakers bring a unique perspective when working with their colleagues, their caucuses and across the aisle. Hear from women who are at the forefront of the legislative process and who have leveraged their legislative experience in new directions. Also, learn strategies to better engage policymakers regardless of gender and gain a better perspective of what business and financial priorities matter to them.


Utilizing Strategic Methods to Increase Member Value & Drive Growth

Jul 13, 2022 12:45pm ‐ Jul 13, 2022 1:45pm

Identification: INT2217

Annual renewal and recruitment cycles can feel a bit like a merry-go-round and leave us in a rut. Learn how to jump off, think strategically, and measure the outcomes of your efforts through key results.

Learning Objectives:
  • Identify ways to improve effectiveness of the annual membership cycle.
  • Establish a process for annual planning that focuses on improving member value.
  • Learn how to identify metrics that drive continuous improvement focused on member value and association growth (hint: outcomes, not outputs).

E-mail Marketing Do’s and Don’ts Challenge

Jul 13, 2022 12:45pm ‐ Jul 13, 2022 1:45pm

Identification: INT2216

Email is one of the most powerful tools that is used today to communicate with your audience but running a successful email campaign isn’t all that easy. Every successful email marketer should know and follow email marketing best practices to communicate effectively with your consumer. To get the most out of this advertising tool and gain optimal results, here are some Do’s and Don’ts of Email marketing that can help you get off the right foot and turn your email marketing campaigns into a success.

Learning Objectives:
  • Understand industry factors influencing email today
  • Understand what elements can drive effective and impactful email
  • Learn how to improve email performance for your organization