2021 AICPA & CPA/SEA Virtual Interchange

Jul 15, 2021 ‐ Jul 16, 2021



Sessions

Town Hall with Barry MelanconTown Hall with Barry Melancon

Preview Available

Town Hall with Barry Melancon

Jul 14, 2021 11:30am ‐ Jul 14, 2021 1:00pm

Identification: INT2101

Operation Sale: 1

Operation Archive: 1

Hear the most current information on professional issues straight from the President and CEO of the AICPA, and gain insight into some of the major initiatives underway and on the horizon. This town hall format makes it easy to engage with Barry as he provides a look into issues that will affect our members and our organizations. Have your online questions ready!

Speaker(s):
Category: General

CPE Hot TopicsCPE Hot Topics

Preview Available

CPE Hot Topics

Jul 14, 2021 1:10pm ‐ Jul 14, 2021 2:00pm

Identification: INT2102

Operation Sale: 1

Operation Archive: 1

Keeping on top of the latest in accounting & auditing standards along with the latest tax law changes is a daunting task. This session will provide a survey of the important changes that will impact your CPE offerings along with a discussion about what is upcoming and what to look for in the new year. In addition, we’ll talk about the new virtual environment and how that has impacted live attendance.

Speaker(s):
  • Chris Fleck, MBA, Senior Manager – State Society Learning, AICPA
Category: Concurrent

Cocoon to Butterfly: Student to Member

Jul 14, 2021 1:10pm ‐ Jul 14, 2021 2:00pm

Identification: INT2103

Operation Sale: 1

Operation Archive: 1

Engaging students as members is just the beginning. Continuing to offer value and support through an individual’s life as an accounting professional is the goal. Learn how to make this goal a reality by hearing best practices to transition student members to engaged young professional members.

Speaker(s):
Category: Concurrent

Deeper-Dive: Understanding the Business Landscape

Jul 14, 2021 1:10pm ‐ Jul 14, 2021 2:00pm

Identification: INT2104

Operation Sale: 1

Operation Archive: 1

Did We Just Hit the Accelerator? The pace of the 2021 economic rebound has picked up and it has happened fast. What provoked this and will it last? Does all this growth result in some new issues, such as inflation? What does the latter half of the year look like as people shift back to service consumption and what sectors will end up as winners and losers?

Speaker(s):
Category: Concurrent

5 Steps to Create Your Value Proposition

Jul 14, 2021 2:30pm ‐ Jul 14, 2021 3:20pm

Identification: INT2105

Operation Sale: 1

Operation Archive: 1

While many of us were already on the path of digital transformation and rethinking our offerings, the COVID-19 pandemic has certainly fast-tracked the need to evaluate our product landscape to match what our members and sponsors need now. With that comes the problem of pricing - how do you provide value and monetize what has been and what will be? This session will review a five-step framework to use when deciding the value of a new or existing product, including membership, education, in-person and virtual events, or the next big thing you create.

Speaker(s):
Category: Concurrent

How to Implement an Effective Advocacy Strategy

Jul 14, 2021 2:30pm ‐ Jul 14, 2021 3:20pm

Identification: INT2106

Operation Sale: 1

Operation Archive: 1

Implementing an effective government relations strategy can be difficult depending on how your organization is structured. As the COVID-19 pandemic has altered the advocacy space, the dependence on hired lobbyists to assist in advocacy efforts has grown. Whether or not your organization has a permanent dedicated government relations staff, it is imperative to have a clear and cohesive game plan. This moderated panel will discuss when and how to engage your organization in the government relations arena, and how to get the most out of government relations, whatever size program you have.

Speaker(s):
Category: Concurrent

"Learning" to Turn Data into Dollars

Jul 14, 2021 2:30pm ‐ Jul 14, 2021 3:20pm

Identification: INT2107

Operation Sale: 1

Operation Archive: 1

Still trusting your gut? Were you able to pivot quickly in 2020? What opportunities have you missed? If you find yourself or your association plagued by these questions, you must attend this session. Hear directly from your peers who have turned data into dollars and helped lead a shift in their organization’s decision-making culture. This session applies to everyone as we all have a responsibility to find practical ways to analyze our data and identify opportunities to better serve our members!

Speaker(s):
Category: Concurrent

Stop Doing DEI Initiatives! Make it Part of Your Culture Instead

Jul 14, 2021 3:30pm ‐ Jul 14, 2021 4:20pm

Identification: INT2108

Operation Sale: 1

Operation Archive: 1

The civil unrest of 2020 put a spotlight on our association’s diversity, equity and inclusion initiatives – both internally and externally – and left many organizations feeling like they are coming up short. Discover actionable steps your association can take and learn how to repurpose those steps as a resource for member firms and companies.

Category: Concurrent

CPA Evolution: Preparing Your State for Next Steps

Jul 14, 2021 3:30pm ‐ Jul 14, 2021 4:20pm

Identification: INT2109

Operation Sale: 1

Operation Archive: 1

The future of the CPA designation is changing. And while you may be aware of CPA Evolution, do you know what it means at the state level? How do we, as liaisons, deliver important information so that our members, students, and faculty are prepared for what lies ahead? Hear from AICPA and NASBA staff about the future of the CPA exam, and the steps to take now to be prepared to address these changes.

Category: Concurrent

Best Practices for Successful Hybrid Events

Jul 14, 2021 3:30pm ‐ Jul 14, 2021 4:20pm

Identification: INT2110

Operation Sale: 1

Operation Archive: 1

With over 78% of events this year launching a hybrid model for conferences, two-day summits, fundraisers and even trade shows, now is the time to start making plans to bring together your virtual audience + live guests joining in-person. But, wait...

  • What exactly is a hybrid event?
  • What are the benefits of creating a hybrid event?
  • How do I do all of this?
  • What do I focus on first to make the move to hybrid happen?

Speaker(s):
Category: Concurrent
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